At XLNC, we understand that completing an Optimizely implementation project is a major milestone, but it’s only the beginning of a company’s journey toward digital excellence. Too often, organisations invest heavily in implementing a powerful platform like Optimizely only to leave teams underprepared to fully exploit its capabilities.

The truth is: extensive post-implementation training and enablement are essential for unlocking the full value of your investment.

Implementation Is Just Step One

Optimizely’s DXP (Digital Experience Platform) offers a wide array of features: powerful content management, personalised customer journeys, sophisticated experimentation capabilities, and ecommerce solutions. However, without robust user training, most companies only scratch the surface of what Optimizely can achieve.

According to a Gartner study on software adoption, organisations that invest in structured, ongoing training post-implementation achieve a 35% higher utilisation rate of their platforms compared to those that do not. Higher utilisation directly correlates with higher ROI, faster time-to-value, and greater customer satisfaction.

The Real Costs of Under-Training

Undertrained teams can lead to:

• Reduced ROI: Gartner and Forrester report that poor enablement typically results in organisations realising only 20-40% of their technology’s potential value.

• Increased support and maintenance costs: Teams that aren’t confident in the platform will create more demand for internal IT support, distracting from strategic initiatives.

• Slower innovation: Without platform fluency, teams are less likely to experiment, optimise, or innovate customer experiences.

• Employee frustration and turnover: Staff who feel they lack the skills or confidence to use enterprise platforms often disengage, leading to churn and higher rehiring and retraining costs.

Training Amplifies Agility and Value

Research from IDC demonstrates that companies that invest in digital platform training see:

• Accelerated time-to-market by 40%

• Reduction in project risk by 50%

• Increases in employee productivity by over 30%

In the context of Optimizely, that means faster launches for new pages, campaigns, A/B experiments, personalisation strategies and integrations, which are all critical for maintaining a competitive edge in fast-moving digital markets.

Best Practices for Post-Implementation Training

At XLNC, we recommend a strategic approach to ongoing Optimizely training:

1. Role-Specific Enablement: Tailor training tracks for content editors, marketers, developers, and business analysts.

2. Hands-On Workshops: Practical exercises embed learning far more effectively than lectures or self-guided tutorials.

3. Certification Programmes: Encourage and support Optimizely certifications for your team (such as Certified Developer or Content Cloud Editor).

4. On-Demand Resources: Provide access to knowledge bases, video libraries, and sandbox environments for ongoing learning.

5. Regular Health Checks and Refreshers: Schedule periodic training updates as new platform features are rolled out or organisational needs evolve.

Real-World Proof: Training Drives Long-Term Success

A Forrester TEI (Total Economic Impact) report commissioned by Optimizely found that organisations that proactively managed user adoption and training saw a 285% ROI over three years. Key contributors to this ROI were better customer experience delivery, improved experimentation velocity, and higher employee efficiency.

In contrast, organisations that deprioritised enablement consistently failed to deliver against KPIs like conversion rates, content velocity, and campaign performance.

Conclusion: Implementation Without Enablement is a Half Measure

Implementation success is measured not by “going live,” but by sustained adoption, performance improvement, and innovation. Training is not a one-time event — it’s an ongoing strategy to maximise platform value, drive customer satisfaction, and empower your teams.

At XLNC, we offer tailored post-implementation training programmes that ensure your investment in Optimizely translates into lasting business impact.

Ready to empower your team and get the most from Optimizely? Contact us today to learn more about our enablement services.