In today’s digital-first world, marketing teams are awash with dashboards, analytics platforms, campaign reports, CRM insights, social media metrics, SEO tools, and more. But in this sea of data, most teams are missing the one dashboard that truly matters: a unified digital experience performance dashboard.
At XLNC, we believe this is the first dashboard your marketing team should master because it connects what you’re doing to what’s actually working, all in one place.
Why Another Dashboard?
It’s not about more dashboards. It’s about having the right one. This single view pulls in your most critical metrics from platforms like:
-
Optimizely DXP (content, experimentation, personalization)
-
CRM platforms like Salesforce or HubSpot
-
Marketing automation tools like Marketo or Pardot
-
CDPs such as Optimizely Data Platform (ODP)
The goal? To bridge the gap between campaign performance, content engagement, customer behavior, and revenue impact.
What Should This Dashboard Show?
A great marketing dashboard answers three questions:
1. What’s driving engagement?
-
Top-performing content and landing pages
-
Conversion rates by source/channel
-
Scroll depth, bounce rates, and time on site
2. Where are we losing customers?
-
Funnel drop-offs
-
Abandoned journeys or underperforming segments
-
A/B test insights from Optimizely experimentation
3. What’s actually moving the needle?
-
ROI of personalization and campaign efforts
-
Lifetime value by campaign or segment
-
Sales-qualified leads and actual pipeline contribution
The dashboard should be visual, live, and role-specific—offering meaningful views for CMOs, content creators, performance marketers and CRO teams alike.
Why This Dashboard Comes First
Before you spend more budget, launch the next campaign or sign off on your content calendar, you need to understand what’s already happening across your digital experience.
Mastering this dashboard means:
✅ Less guesswork, more informed decisions
✅ Faster optimization, not post-mortem fixes
✅ Smarter budget allocation, based on actual ROI
✅ Better alignment between marketing, sales, and product teams
Without it, marketing becomes a series of disconnected activities instead of a cohesive, strategic engine.
Common Pitfalls to Avoid
When building or adopting your first marketing performance dashboard, watch out for:
❌ Vanity metrics that don’t link to business goals
❌ Data silos between platforms like Optimizely, CRM and analytics
❌ Static, outdated reports that no one looks at
❌ Lack of context—data without insight is just noise
How XLNC Can Help
Our team at XLNC helps marketing departments build smart, actionable dashboards grounded in real business objectives. We integrate data across platforms, build tailored KPIs and ensure your team knows how to interpret and act on what they see.
We don’t just build dashboards, we build marketing confidence.
Ready to Own Your Marketing Performance?
The unified digital experience performance dashboard your team should master first isn’t just about views and clicks, it’s about connecting content, campaigns and conversions in a single, clear view.
📊 Let us help you build the dashboard that transforms your marketing from reactive to strategic.
👉 Contact us at XLNC for a demo or consultation.
