After months of planning, building, and testing, the big day finally arrives: your new Optimizely DXP site is live.

The implementation partner hands over the keys, high-fives are exchanged, and the project is declared a success.

But then what?

For many organisations, this is where reality hits: they aren’t fully ready to drive their new platform. The excitement quickly gives way to frustration, missed opportunities, and underwhelming results. Why? Because most teams simply aren’t equipped with the knowledge and skills to get the best out of Optimizely after go-live.

The Post-Go-Live Gap: Why It Happens

During an implementation project, the focus is (rightly) on getting the platform built, integrated, and launched. But training often gets pushed to the sidelines, rushed at the end, or scoped too narrowly. Many teams receive a basic walkthrough — enough to navigate the platform — but not enough to truly master it.

Without deep enablement:

• Marketing teams struggle to leverage personalization and experimentation features.

• Content authors stick to basic templates instead of optimising experiences.

• Developers don’t explore the full potential of extensibility and integrations.

• Business leaders don’t realize the ROI they expected.

Instead of confidently innovating, teams become dependent on agencies, vendors, or expensive support contracts just to manage day-to-day needs.

Launching the Site Is Only Half the Battle

Optimizely’s real value doesn’t come from the initial setup — it comes from what you do with it afterward.

The platform is packed with powerful tools for:

• Personalisation and customer journey optimisation

• A/B testing and experimentation

• Multi-site management

• Content intelligence and marketing automation

• Advanced commerce features

But without proper training, these capabilities go unused. You’re paying for a Ferrari but driving it like a golf cart.

How XLNC Bridges the Knowledge Gap

At XLNC, we specialize in post-implementation enablement. We don’t just teach you how to use Optimizely – we show you how to win with it.

Here’s how we help:

• Tailored Training Programs: We customize learning based on your team’s roles, your site’s specific setup, and your business goals.

• Hands-On Workshops: Real-world exercises and use cases ensure your team can apply knowledge immediately, not just memorize features.

• Long-Term Skill Building: We move beyond the basics to equip your teams with advanced strategies around personalization, experimentation, optimization, and governance.

• On-Demand Resources and Coaching: We’re there when you need a refresher, advanced guidance, or help solving new challenges as they arise.

Our mission is simple: to make your teams self-sufficient, confident, and capable of turning Optimizely into a true competitive advantage.

Don’t Let Your Investment Stall After Launch

Going live with Optimizely is a milestone — but it’s just the starting line.

If you want to unlock the full value of your digital experience platform, your team needs more than just a login and a user manual. They need expert enablement designed for real-world success.

Ready to power up your team post-launch?
Talk to XLNC today and let’s turn your implementation into a long-term success story.